Hints For A Great Billboard Advertisement
Hence, surveys have shown that only seven or lesser number of words can be read in a glance which lasts for 5-10 seconds. With your electronic billboards, you should get your story straight, plus the ad should be short, sweet, and safe. You should also make your ad colourful and location-driven to make them useful. Times Square is one such place where you can see many electronic billboards working simultaneously.
Apart from brand colors, use a dark color for the background and a contrasting colour for the image and text. The text on billboard ads will be more clearer and the message will reach the audience pretty quickly A contact number that can be easily remembered is important for billboard ads. People will not have enough time to write down phone numbers as they pass by a billboard. A vanity phone number is one great way to help customers remember phone numbers. It is a practical way to tell potential customers about your business and how to reach you within 12 characters or less. A direct message without any images, photos, illustrations, designs or even colors will work for its absurdity and ridiculousness.
The main benefit of billboard advertising is that you can reach a large number of people within a specific geographical area. This is great for those starting a business or local businesses in general, whose target audience is very broad, yet within one geographic area. For example, everyone eats, so restaurant billboards are effective. However, a local business that offers in-home chefs for high-end clients may not be a great candidate for billboards as it has a narrow audience. For businesses looking to advertise on digital billboards and not shell out thousands of dollars, try using Blip Billboards. Blip Billboards offers self-serve digital billboard advertising with no minimum spend or contracts.
Keeping your risks to a minimum is vital in any early and effective marketing campaigns. This intriguing approach to billboard advertising was created by Mother. To promote IKEA's new Greenwich store – the most sustainable IKEA ever – the ad agency devised a campaign aimed at highlighting the store's eco-friendly credentials.
You should have no more than one headline, and any accompanying image or graphic should support the main idea. Lastly, don’t forget to add your logo if it is not elsewhere on your vehicle. Narrowing down a specific audience is critical in creating a campaign that will appeal to this target population. This should be discussed thoroughly with us prior to taking any further action. Even if you decide to leave your billboard design to the experts, be sure to check out this article for creative ideas and billboard design tips. To install a billboard on your property, first look into local ordinances to confirm they’re permitted under local zoning regulations.
Billboards and posters all over London directed would-be shoppers to the new store, encouraging them to take the most eco-friendly route . Your home service business’s marketing strategy doesn’t have to end with billboard advertising. Appealing and intriguing pictures of huge sizes together with catchy slogans are used in billboard advertisements, so passersby or bystanders cannot overlook or ignore them. This form of advertising has been a compelling method for conveying your message and doing effective branding in front of the bulk chunk of the population. Billboard advertising is also one of the best marketing tools that businesses use for increasing their exposure and market presence.
Charter Communications adopted mobile billboards in a big way. It entered markets and advertised directly against its competitors -- even calling them out in the ads. In the ad on top, Charter called out Allo customers; and in the other ad, it reached out to Solarus MediaShower customers. Every billboard has a rating, called Gross Ratings Points , based on traffic, visibility, location, size, and so on. If it’s 50, it means that at least 50% of the population in the area would see one of your boards at least once a day.
This focus will prevent confusion, and your main idea will have a better chance of sticking in the mind of your audience. KEEP COPY SHORT Copy is the term used to describe the words on your advertisement meant to drive action. When your audience is moving past your mobile sign, they may have only a few mobile billboards Natick MA seconds to notice your image, read your headline, and understand your message. Different sources say the word count should be anywhere between 5 and 8 words. All agree if a statement can be made with smaller and fewer words, the better. The cost of billboards can be high and may not target the right customers for your business.